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Contemporary Bags For All.
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Today, we present BACKPACK01.

The BACKPACK01 carries all of our ideas and beliefs behind, all designed for the life of creatives around world. 



To create the unique design of the new BACKPACK 01, we teamed up with our friend Paris-based designer Maj Wiboe of Wiboe Projects, who is also the former Head of Men's Bag design at LOEWE


In designing the BACKPACK01 Wiboe was inspired by vintage trunks reinterpreted in a modern and clean way. “Looking at vintage trunks and travelling bags paired together with the clean lines of your first product lead me to the final result.” she explains.

Apart from finding inspiration in travelling, the design of the BACKPACK01 also follows the same design philosophies of the TOTE01. It carries the signature four buttons on the front facade of the bag with the logo subtly embossed in the center.

“As it is a bag that is meant for everyday use, practicality, weight and comfort are very important.”

The Perfect Size

When designing the BACKPACK 01 a special focus was to find the perfect size for a backpack in order to make it suitable for both men and women. In our belief the result is a perfect balance. It is just the right size to fit everything you need for the day, and not too big for a girl or not too small for a boy.

Stylish - Easy - Practical

The backpack pens up with a rounded zipper line surrounding the top level, a top handle that allows you to carry the bag in hand and adjustable straps on the back for both men and women. The computer compartment added inside can fit a 15-inch laptop comfortably, and padding is also added for better comfort when wearing the BACKPACK01, making it an "urbanite essential" that is stylish, easy and practical.