This Parisien "Work Wear" Brand Will Change Your Mind About Their Service

C'étais dimanche matin. Vers 6h ou 7h. Tout était calme, tout s’étais endormis. Il n’y avait qu’un ou deux pigeons qui mangeait les débris de la dernière soirée sur canal saint martin. c'était un moment d’histoire que je peux me souvenir peu. je fumant, je m’arrêtais. Je regardais l’ombre des pigions qui viennent de disparaitre. au coin du café, un garçon est sorti avec un puissance qui pouvait me fondre. Les yeux fortes et calmes, comme un lion qui vient de se réveiller. 

 

 

 

 

 

The moment of weakness when you see the most charming garçon or “garçonne”, so innocent and unthreatening, someone who has seen things but hasn’t seen it all, that instant crumble in your heart and mind, must sound familiar to most. 

In Paris, a subtle power awakens, as the French design duo Letitia and Morten, after working in legendary fashion houses such as McQueen and Isabel Marant alike, decided to launch a uniform brand and reinvent the aesthetics of staff, servers and that charming garçon of your daily life. Their clean and niche approach with a effortlessly chic Parisian aesthetics, often pairs with washed denim and a nonchalant cigarette in mouth by the corner du bistro, can strike a powerful yet sensual impression. 

 

 

As vision and functionality cross paths, their goal to make service wear pleasing and desirable simply makes it even harder to resist that early morning café allongé or the last glass of dessert wine at 1:20am.

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